Today, consumers are forced to browse multiple sites to accomplish a single task or are shackled to one site to use a particular service. This site-centric model limits how and where consumers can engage, interact with, and enjoy their favorite Web sites and services, including how much time they spend doing various tasks.
We solve this problem by delivering a new level of freedom for consumers to use and share any of their Web services in any browsing context – all on their own terms.
The company’s open platform provides developers with any easy way to add and integrate services and networks that users can tap into as they
travel the Web.
Media companies, Web site owners, and brands all benefit from this approach – a highly immersive, contextual way to engage consumers based on how they actually want to “browse” the Web.